Repertoire Fashion

Repertoire – Founding a Men’s Designer Clothing Store.

Our Name If you were starting a retail chain selling men’s designer clothing brands, would you call it Repertoire ? It was 1995 and most menswear shops were named after their owners. We wanted our name to stand out from the crowd, therefore we did what you did back then, we brainstormed it. We thought the name had to sound sophisticated, like the designer brands we would sell and it needed to be unusual enough to make it memorable (no worries about spelling it for Google then). Repertoire said something... Read More

25/06/2013

Designer Brand Focus

FASHION FOCUS ON RALPH LAUREN

Repertoire explores how the household label was originally created. Ralph Lauren is a renowned entrepreneur with a multinational company comprising of instantly recognisable product lines, such as Polo Ralph Lauren for Men. Ralph Lifschitz, however, is not as well known as his aforementioned brands. Yet even as a young boy, Ralph always had aspirations. Born into a working-class Jewish family on October 14, 1939, in the Bronx, New York. He longed for a luxurious life, buying expensive suits as a pre-teen with his first earnings. Little did he know he... Read More