French Casual Wear For Men: Brands To Know

France, and especially Paris, has always been the epitome of fashion. Here at Repertoire we have 3 stand out brands that will add the perfect Parisian touch to your men’s casual wardrobe…

Maison Kitsuné

Created in 2002 by Gildas Loaëc, Masaya Kuroki and the London-based graphics company Åbäke, Maison Kitsuné is a fashion label which began life also as a French electronic music record label. Inspired by vibrant graphic prints, including their iconic Pixel Fox, and minimal Parisian designs. The name Kitsuné comes from the Japanese word for Fox. In Japan, the fox is said to be able to change it’s appearance which related to the different directions taken in Maison Kitsuné’s designs. Signature t-shirts, polos and sweats are recognisable by strong branding often featuring striped prints and graphics referencing the Maison Kitsuné brand and it’s French heritage.


Atelier de Production et de Création (A.P.C.) or Workshop of Production and of Creation is one of the leading Parisian designer menswear brands. From it’s establishment in 1987, Jean Touitou has managed to create ready-to-wear unparalleled products of the highest quality. Inspired by minimalist designs and classic Parisian tailoring, A.P.C. offers an extensive range of clothing and accessories such as sweats, t-shirts, shirts and knitwear with minimal branding and perfect for easy-to-wear, everyday dressing.


Founded in the heart of Paris in 2011, designer Alexandre Mattiussi started his own brand AMI, having had experience with iconic French fashion houses Dior, Givenchy and Marc Jacobs. Ami, meaning ‘friend’ in French, opt for a relaxed, authentic and fun approach in their designs whilst incorporating a French flair. From t-shirts & sweats to shirts & accessories, Ami is characterised by classic, simple shapes and blocked colouring. Most styles are branded with playful logos which include the ‘Smiley Beanie’, ‘Ace of Hearts’ and the ‘Tricolour AMI logo’.

Shop the latest of Maison Kitsuné, A.P.C. & Ami at Repertoire Fashion.

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