What do you wear when you’ve been invited to after work drinks but you’ve got to dress smart in the office, or come the weekend and you’ve got a special evening out? Smart-casual is a dress code that covers both styles, but is wearing a shirt and jacket trying too hard? Nowadays, smart casual is a term used frequently to define how we dress. Often the ideal answer is a blazer, smart jeans, a white shirt and brown loafers. The idea is to par down a smart blazer or shirt... Read More
How To Wear
Casual fashion began to be appropriated into popular culture in the 90s, something which the terraces were not happy about. For football fans, casual fashion was about standing out and showing their superiority. This led to the introduction of up market brands on to the pitch such as Stone Island, where quality and cost became increasingly more important.
Casual wear may have started in Liverpool, but it soon spread into other regions as more designer clothing was stolen and sold on in the UK. Dear trapper hats, Barbour jackets and label tennis shoes began to be commonplace on the terraces, with brands such as FILA collaborating with icon Bjorn Borg to get their name recognised
The 70s saw Liverpool win the First Division five times, leading many fans to travel abroad to watch their away games. These trips also involved violence and looting, with European designer clothing being brought back and sold on. In turn, Liverpool fans were often found wearing designer labels such as Lacoste, distinguishing themselves from skin heads and fans in club colours – something which meant that they avoided police discrimination on the pitch.