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Atelier de Production et de Création, “workshop of production and of creation”, more commonly referred to as A.P.C is one of the leading menswear brands. From it’s establishment in 1987, Jean Touitou has managed to create ready-to-wear unparalleled Parisian inspired products of the highest quality. The brand is hailed for its minimalist aesthetic, featuring clean cuts and simple colour scales. Its understated nature makes it the perfect choice for the modern man, looking for a subtle dose of everyday luxury.