For the chicest way to fake fur then invest in Unreal Fur. Since their launch in 2012, Unreal Fur have become a global sensation, now available in 20 countries and 450 stores. The aim of the Unreal Fur label is to create fabulous faux fur which is cruelty-free. Peta approved, Unreal Fur produces unique collections each season of fur in a variety of colours, styles and textures. This season, browse our Unreal Fur coats, jackets and gilets, available here.