Roberto Cavalli launched the Just Cavalli label in 2000; choosing to rename the original label, Cavalli Jeans, to the famous collection known and loved today: Just Cavalli. As the grandson of an Impressionist painter and the son of a seamstress, Cavalli was destined to design. Now, Cavalli is famous for its various designer labels, outrageous prints and celebrity styling, but back in the seventies when Cavalli first began designing he also patented a leather printing technique. The pioneering fashion designer, Roberto Cavalli opened his first boutique in Saint-Tropez in 1972. Today, the celebrated designer's Just Cavalli collection includes fantastic printed dresses that are always at the cutting edge of women's fashion.