Luxury international designer brand, Versace; it's Collection is one of the many lines that constitutes this label. The high-end fashion creative, Versace has been going for over thirty years now. Founded by Gianni Versace in 1978, the brand was launched in Milan and named, Gianni Versace Donna. From then on Versace went from strength to strength, exhibiting work in New York, Paris and Japan, where he set the supermodel phenomenon in motion. For his 1991/1992 A/W collection in Japan; Gianni used top models on the runway, what followed was an obsession with supermodels that Versace had brought to the fore. Collaborating with prestigious photographers and celebrities such as Elton John, it became clear that Gianni could create trends that became legendary; such as Elizabeth Hurley's 1994 safety pin dress worn to the premiere of Four Weddings and a Funeral. Donatella, Gianni's sister, now controls the Versace brand, the clothing still retaining the tradition, elegance and unique styling of Gianni's signature vision; the greek key and Medusa logos and that unmistakable balance between classic and modern.