Born from the mirth of popular culture, Elvis Jesus has built its reputation as a clothing brand dedicated to producing fine quality clothes with humour, panache and inescapable messages within the design. Named after the cult pulp fiction novel ‘Elvis, Jesus, and Coca Cola’, inspiration for the brand grew from the story within the pages. Fulfilling the stereotype of the typical American beatnik, irreverent, voyeuristic and undeniably raw around the edges, the book’s anti-hero Kinky Friedman embodies the unique joie de vie that drives Elvis Jesus as a brand. Inspired by the literature and films dedicated to society’s rebels, Elvis Jesus grew from the ground up, an operation that began with one collection bundled into the boot of a car, freewheeling the country for a foot in the door, to filling the shelves of some of the most exclusive stores around the globe. The surroundings may have changed, but the journey of Elvis Jesus has never betrayed our roots in beautiful, individual and challenging clothes for men and women.
